Shopping for champagne and wine on the Internet is not so familiar to everyone. However, this mode of purchase is on the rise and this is not necessarily to displease.
Internet change the vision of bubbles !
The impact of new technologies, the internet and social networks on our little heads, is not without influencing our behavior as consumers of sparkling wine. In Japan, people have been shopping for groceries on their mobile for a long time now, but not everyone is under the same roof. In France, I notice a clear evolution towards a standardization, a democratization of the purchase of champagne on the Internet.
Champagne is above all human !
Wine is our identity. In France, wine is still sacred. A few years ago I found it hard to imagine, but we got used to it. I remember that the first time I heard a friend tell me that he had bought his tires on the Internet (when the boyfriend was new to computers and all that stuff!), I was a bit stuck, like if a transformation was happening. I also immediately thought of the day the Minitel arrived; no need to phone inquiries and have a human on the phone.
Today, I tell myself that this is how things are changing. But I also tell myself that they take a while. That there are steps to take.
And thanks to current technological advances ideas can be deployed more easily. The proof is when you look at projects like online tastings, Tasting Initiations; become a web winegrower with virtual viticulture; and the evolution of descriptive sheets and the ergonomics of these e-cellars as a whole.
I'm thirsty ... for information !
Whether you are a novice or a beginner, it is very often that we consider wine or champagne as "separate" products, so different from other spirits.
Personally, I'm pretty picky about it, without being an expert. And I believe that it is necessary to be informed before buying a champagne online (or a wine).
This is where I also say that the traditional trader has his place. (If we go further, all wine merchants must also be e-merchants, but here I am dreaming - must dream!).
Spoiled for choice
There are plenty of specialist sites to choose from, and it's not easy to navigate! Some stand out, such as 1855, Wineandco, Plus-de-Bulles, Vinatis, Nicolas. When I stand out from the crowd, it's good that there are criteria to make your champagne purchase in peace on the Internet.
To put it simply, I invited a few friends over several days ago. You will tell me, this is an opportunity to taste a good bottle of ch ...... and no! It was alcohol free that night! So, I offered my five friends to answer a question, and this is what it comes out that I think is relevant as criteria for our expectations for e-cellars. There is no order of preference, I left the report jumbled up.
10 points on Champagne online retailer
What are the criteria for you that seem obvious to you if you buy champagne online ?
A section for amateurs
That the site be ergonomic
Varied, eclectic offers
Teach us how to keep champagne (when it arrives and even to reserve it)
The prices ! And also for the cost of delivery !
Do not be forced to buy several bottles
Take us on a journey through the regions, the vines, to the winegrower, with videos, sound !
Allow to buy or select on the internet and collect it from a traditional merchant
Have the opinion of other consumers and their advice after their purchase and tasting !
Promote small wine growers, who do not necessarily want to become an e-cellar
This is what we have retained and which seems to us to guarantee the quality of what we buy. I would even add that some of these points are ultimately not just an expectation for shopping on the web, but also in real life. And that after all is human story !
What do you think about it ?