Madame Clicquot had an innate sense of marketing, she used to say, "Our wines must attract both the palate and the eye. ". And what could be better than a champagne in a different color to catch the eye? While the famous widow did not invent rosé champagne, it already existed in Champagne, she turned its development upside down.
Originally, rosé champagnes were tinted using a preparation made from elderberries. But in Madame Clicquot's eyes this did not give wines of sufficient quality. She owned vines in Bouzy, a village renowned for its Pinots Noirs, giving fine red wines. In fact, Madame Clicquot produced a red wine for her personal consumption. As a visionary and inspired cellar master, in 1818 she had the idea of combining her still white wines with her red wine. Thus was born the very first rosé blended champagne.
Today, Brut Rosé Veuve Clicquot is a complex blend of 50 to 60 different vintages. A blend that is based on the blend of the Carte Jaune to which we therefore add 12 to 13% red wine from Bouzy (and elsewhere ...).
