It's not easy to stand out in a shelf where several dozen, even several hundred references come together. So to distinguish themselves some houses have opted for a different bottle from the traditional Champagne bottle. A common choice for prestige cuvées, high-end champagnes such as Grand Siècle Laurent-Perrier or Clos Saint Hilaire Billecart-Salmon, but still rare for simple Brut. A choice which is not without consequences for the champagne house because the entire packaging and transport chain is calibrated for standard champagne bottles. It is therefore necessary to adapt the bottling line, cardboard boxes, packaging, cases and boxes. But the result is up to the investments.
We know the success of the Ruinart champagne house, whose bottles are very distinctive, a criterion that is certainly subjective and which in no way modifies the quality of the champagne, but which makes it possible to anchor the brand in the minds of consumers, who 'will remember it more easily on a future purchase. In the same vein, the Gosset house uses bottles in the so-called Antique shape, bottles again unique on the market, and which help to position the brand in the high end and in the spirit. Finally, more recently, it was the Deutz house that took the leap with, I was told, a very noticeable increase in sales. I will not be surprised that other houses follow in the footsteps of the precursors !
